From the 15th – 18th September the Högl sales team from Austria, Russia and China presented
the new spring/summer 2020 collection at the MICAM in Milan. Existing international customers, new customers from nearly all European countries and numerous interested parties from China, Mongolia and Australia all met at Högl’s trade fair stand. Feedback on our new, deliberately natural spring/summer collection was positive across the board.
“The MICAM in Milan is the international calling card of our Högl brand and our company. We
appreciate the good cooperation and interactions with our global trading partners on such an important international platform. We were very happy with our performance and our popularity at
the fair, and expect a successful S/S2020 season”, summarized Bernd Grillitsch, Sales Director
Specialist trading partners were particularly excited by our new colours, consisting of the soft, natural shades of Milk, Nougat and Salvia. Besides loafers, sneakers and mules, they also adorn the new fashionable square-toed, heeled designs featuring low, flared block heels, which have been incorporated into many clients’ ranges due to their suitability for everyday use and their fashionable look.
Our expanded range of feminine, easy-going designs also received positive feedback from specialist traders. Our new sneaker models in natural colours and materials are a focal point of the new collection, as they accentuate the feminine, sporty signature of the brand particularly clearly. Högl thus differentiates itself even more distinctly from its competitors in the sports shoe sector.
The colourful summer designs of the “Cuba Mixed Patterns” theme were also added to numerous trading partners’ order lists as fashionable eye-catchers and “brand highlights”. Högl Press Release 24.09.2019.
The Högl trade fair stand with the “Cuba Mixed Patterns” theme, natural shades and square-toed designs and feminine classics.
Hustle and bustle at the Högl trade fair stand.
New heeled designs with natural colours and a modern square-toed design, featuring low,
flared block heels, were incorporated into many clients’ selections due to their suitability for
Numerous clients added shoe designs in the colours of Mango, Sunrise and Navy to their
order lists as fashionable eye-catchers and “brand highlights”.